Visit Rwanda deal does not ‘match ethics’ of PSG – Mulumbu

Yousouff Mulumbu, former football player and current scout for Paris Saint-Germain (PSG), has criticized the club’s partnership with the Rwandan Tourism Board, stating that it does not align with the ethical values of the club.

Mulumbu expressed concerns over PSG’s commercial deals with countries that have poor human rights records, arguing that it sends the wrong message to fans and undermines the club’s reputation.

He emphasized the importance of clubs like PSG using their platform for promoting positive values and social responsibility, rather than prioritizing lucrative sponsorship deals.

Mulumbu’s comments come amid growing scrutiny of football clubs’ partnerships with controversial entities, with critics calling for greater transparency and accountability in these arrangements.

PSG’s deal with the Rwandan Tourism Board, which includes branding on the team’s shirts and stadium, has faced criticism from human rights organizations and activists, who argue that it legitimizes and whitewashes the government’s human rights abuses.

Mulumbu’s remarks highlight the ongoing debate within the sports industry about the ethical implications of commercial partnerships and the need for clubs to prioritize values over profits.

He called on PSG and other clubs to reassess their sponsorship deals and ensure that they align with their ethical values and social responsibilities.

The controversy surrounding PSG’s partnership with the Rwandan Tourism Board reflects broader concerns about the use of sports as a platform for promoting questionable entities and practices.

As the debate continues, Mulumbu’s comments serve as a reminder of the importance of upholding ethical standards and promoting social justice in all aspects of the sports industry.